Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...

New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)--Tide®, ...

Procter & Gamble’s Tide has entered the home appliance business… sort of. As part of a new push with the NFL to encourage cold-water washing, Tide has created only 10 units of the Tide Cold Washer, ...

As one of the largest and most recognizable names in the laundry aisle, Tide can use its scale to empower consumers to clean their clothes better — and more efficiently — in every sense of the word.