We’re officially declaring 2025 the year of finding your signature scent. Waking up, doing your morning routine and spritzing on your favorite perfume before heading out the door is sure to set your ...

If there’s one gift we love, it’s the gift of smelling good. Spritzing on a fragrance you love can do wonders to boost your confidence, making you feel great and ready to take on the day. But with the ...

Gone are the days when the only way to test out a perfume was to peruse the offerings at your local department store’s fragrance counter. There’s nothing worse than buying an extremely expensive ...

We may earn commission from links on this page, but we only recommend products we love. Promise. The $98 sampler might look like an overpriced cute pouch filled with 20 tiny perfume vials at first ...

In the Before Times, my idea of a perfect day was popping into Sephora, sniffing as many scents as humanly possible, and walking out with a fistful of samples. Such laissez-faire pleasures are, alas, ...

In today’s competitive retail landscape, understanding customer behaviour is paramount. One strategy that’s gaining traction ...