Your brain not only processes what you see but continuously makes predictions based on your experiences. This process may be less fine-tuned in people with autism, research suggests. When someone ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

According to Anil Seth, professor of Cognitive and Computational Neuroscience at the University of Sussex, “perception, instead of just being a reflection of what’s actually there in the world, is ...

A UNIGE team shows that overly strong or weak interconnections between certain brain areas could be a predictive marker of the disease. Is it possible to assess an individual's risk of psychosis?