Business owners who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. In fact, every business is about solutions to customer ...

Problem-centric selling is one of the most effective ways to sway a prospective buyer. It’s all about diagnosing a problem and coming to a solution with your product or service, but it has to be done ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

As a longtime business adviser, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace, rather than bringing a ...