If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

Puma has recruited global pop star Dua Lipa as the newest face of its women’s business. In doing so, the athletic company is returning to the musicians-make-serious-impact-with-consumers formula.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

There’s no shortage of possible bidders for Puma, but a sale — if there is to be one — might not come until further down the road. That’s because the focus for the Puma brand might be centered more on ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

Puma is casting Forever 21’s alleged copying of Rihanna’s collaborative shoe designs as more than an affront to its intellectual property, but a threat to its entire business. The judge said last week ...

As it continues to reshape its upper management, Puma this week appointed Julie Legrand to the position of senior director of global brand strategy. Legrand most recently was H&M’s global brand ...

Rapper Yo Gotti is the latest hip-hop artist to partner with a footwear brand in 2017. Teaming up with German sportswear brand Puma as the newest brand ambassador of the company, Yo Gotti will bring ...

Puma is looking to add a bit more glamour to its brand. By Eric Newman, The Associated Press Puma is looking to add a bit more glamour to its brand. The fashion athletic company said that it will open ...

The German athletic firm has obtained a bridge loan of 500 million euros and additional confirmed credit lines of 108 million euros.

From lip kits, to a lucrative sneaker deal. Not too long ago brother-in-law Kanye West said that a deal between sportswear brand PUMA and serial Instagrammer Kylie Jenner, was never going to happen.