Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

The design and use of questionnaires in course and faculty evaluation are discussed and the literature surveyed. Problems of questionnaire construction and interpretation of results are described and ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Pretesting is the last stage in the design of a questionnaire where mistakes can be detected before the final survey is implemented. It is used to refine the instrument and identify errors which may ...

Silk, A. J. "Questionnaire Design and Development." In MBA Field Studies: A Guide for Students and Faculty, edited by E. R. Corey. Boston: Harvard Business School ...

Pretesting (or pilot testing) is the stage in the development of a questionnaire that determines the potential effectiveness of the questionnaire. The pretest is conducted prior to the final ...