At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Business research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses ...

Many stress-related psychological factors have been studied as possible risk factors for heart disease. One is the Type A behavior pattern (TABP), which refers to a set of behaviors including ...

Thought LeadersJosie ClarksonResearch Communications LeadJDRF UKFor World Diabetes Day 2022, News-Medical speaks to JDRF, the type 1 diabetes charity, about the importance of type 1 diabetes research ...