Opinions expressed by Entrepreneur contributors are their own. Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Ask professionals in any industry, and they’ll all agree: Your best customer is the one you already have. Your customer retention strategy is an integral part of increasing your ecommerce sales. But ...