Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

SAN DIEGO, June 4, 2025 /PRNewswire/ -- Facing rising sales-team turnover and inconsistent results, Blanchard, a global pioneer in leadership development, consulting, and coaching for 45 years, is ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...