Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

Discounted software could generate as much as $165 million in savings for agencies over the next 18 months, GSA estimates.

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

Delego RapidPay secures cardholder data and enables alternative payment methods and digital wallets for SAP e-commerce merchants, reducing friction in the checkout process, decreasing cart abandonment ...

The GSA announced the OneGov deal Tuesday, stating that the agreement offers up to 80 percent discounts on SAP’s database, cloud, and analytics services. The agency estimated this will lead to $165 ...

Enterprise software giant SAP on Wednesday said it is acquiring “digital adoption” platform provider WalkMe for $1.5 billion in cash. SAP’s $14-per-share offer represents a premium of about 45% on ...

Partners now have more flexibility – with less up-front financial commitment – to develop and demonstrate customer solutions using BTP services. SAP has debuted a new pay-as-you-go licensing option ...

Opinions expressed by Digital Journal contributors are their own. Hanumantha Rao Kavuri, an SAP expert and IT transformation strategist, is redefining enterprise efficiency through cutting-edge ...

SAP (XTRA:SAP) shares have seen muted movement recently, with investors watching closely for the next catalyst. Although ...

Software company o9 Solutions filed a lawsuit in Texas federal court on Tuesday against SAP for allegedly stealing trade ...