Sensory memory refers to very short-term memories about perceptions of the world through the five senses of sight, hearing, smell, touch, and taste. A fraction of the information captured in sensory ...

Short-term memory can hold information for about 20 to 30 seconds, or even less. People can usually store between five and nine items in short-term memory, but recent research suggests about four ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.