Determining the optimal price for your product or service is a delicate balance that requires a strategic approach. The key ...

"The key is to set realistic customer expectations and then not just to meet them, but to exceed them—preferably in unexpected and helpful ways." ~ Richard Branson Customer Satisfaction Survey Concept ...

These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...