Back in March Hitwise published its UK search report on differences between plural and singular keyword forms echoed by multiple bloggers enthusiastically encouraging webmasters to focus efforts on ...

Google’s John Mueller was asked about why Google ranks different pages for singular and plural versions of keywords. John gave details on why Google’s algorithm treated plural keywords differently ...

I am appalled whenever I hear or read that E. coli is a bacteria. Are journalists conspiring to change the rules of grammar or cannot they be bothered to consult a dictionary and find out that ...

Of all the grammar concepts we have, "plural" seems to be one of the most straightforward. You got one thing? It's singular. Got more than one thing? It's plural. But alas, language is always less ...