Setting goals for a new year can feel like trying to grab smoke—it's tough to make those big, exciting ideas actually stick.

If you plan to be successful in business, you need a business plan to follow. A large part of the business plan is identifying your goals and detailing how you plan to reach them. When you set out on ...

SMART goal setting is everywhere these days. SMART has become an acronym Specific, Measurable, Attainable, Relevant and Timebound. Companies, leaders, and consultants champion SMART goals as the ...

If you have big aspirations for 2025—a big deadlift, a marathon, a change in the size of your body—I sure hope you haven’t translated them into the limited, pass-fail box-checking of a SMART goal. But ...

If you’ve heard any consultant talk about goal-setting techniques, you’ve heard about the SMART goal framework, but the framework has its limitations. In 1981, George T. Doran, a consultant and former ...

Every company in existence has set its share of SMART goals (most commonly defined as Specific, Measurable, Achievable, Realistic, and Time-bound). Now, some of those criteria (like Specific and ...

Opinions expressed by Entrepreneur contributors are their own. Chances are, you’ve come across the phrase “SMART goals” before while reading entrepreneurial content on the web. Search Google for ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.

When George Doran coined the idea of SMART goals in 1981, he probably didn’t know how popular it would be. But popular it remains. The proliferation of the concept makes sense. Specific, Measurable, ...