Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected ...

A watch isn’t going to automatically take off strokes from your golf game, but it may have the tools to help you do so. Tag Heuer released the Golf Edition of its Connected Calibre E4 for those who ...

TAG Heuer was virtually certain to follow up its Connected Calibre E4 smartwatch with a version for golf enthusiasts, and it's now clear you didn't have to wait long. The watchmaker has introduced a ...

There’s been a longstanding thought process that says you can either have luxury or smarts. And we’re not talking about life, but rather in watches. Smart watches are seen as a luxury but not ...

Swiss watchmaker Tag Heuer Director General Guy Semon, Tag Heuer CEO Jean-Claude Biver, Intel's new device general manager Michael Bell and Google's engineering director for Android wear David ...

Premium smartwatches have more or less all caught up to each other when it comes to features like heart rate tracking, smart assistants, and crisp OLED displays. So how does a company like Tag Heuer ...

Apple Watch fans may have gasped at the $800 price tag of the Ultra model when it was revealed last September, but that still seems like a bargain compared to some options. TAG Heuer today revealed ...

The Swiss company has also introduced a partnership with New Balance, creating the (deep breath) TAG Heuer Connected Calibre E5 40MM x New Balance Edition, along with the new FuelCell SuperComp Elite ...