Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this ...

Only a fifth of advisers said they had developed clear and defined profiles for the types of clients they want to attract to their proposition. According to NextWealth and Aegon’s latest research, ...

When someone seeks out a professional service, they’re searching for the provider who can best address their current needs and, hopefully, provide sustainable solutions going forward. Likewise, ...

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...

While some businesses grow through brilliant integrated marketing strategies, others are able to maintain a high level of success mainly through word-of-mouth referrals. Personal referrals are serious ...

Only a fifth of advisers (22%) have developed clear and defined profiles for the type of clients they wish to attract to their business, new research has revealed. NextWealth and Aegon’s latest guide, ...