LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

in a major move designed to give it competitive ammunition against Netflix and other ad-supported video-on-demand (AVOD) streamers at this year’s upfronts, Disney is expanding Hulu’s extensive ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...

Audience measurement giant Comscore, which has enabled TV advertisers to analyze TV viewers based on their political affiliations for years, this morning announced it will enable advertisers to ...

Health marketers who utilize Facebook’s audience segments need to pivot, and quickly. As of January 19, 2022, the platform no longer permits ad targeting based on sensitive topics, thus eliminating ...

Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...