It was easy to miss, back in Q4 2020, Google quietly launching a beta program called Performance Max. Now, PMax has joined Search as what Google dubs “the power pair.” And every ad platform is all in ...
The TikTok ban is expected (but not certain) to go through on the 19th, and I see one stock through which to play on TikTok's demise: Meta Platforms. Despite TikTok's engagement lead, Instagram Reels ...