Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

STOCKHOLM, Sept 25 (Reuters) - Vienna-based advocacy group NOYB on Wednesday said it has filed a complaint with the Austrian data protection authority against Mozilla accusing the Firefox browser ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Any online activity leaves at least some traces of data or information, collectively known as digital footprints. Businesses often analyze and use this data to learn about users’ online activities and ...

In today’s digital age, privacy concerns are on the rise as tech giants like Google continue to gather data from users, even when they’re not logged into their accounts. While many users believe ...

Every day, we tap and swipe on our favorite apps without a second thought. But have we ever paused to consider what happens to our data in the process? From social media platforms to fitness trackers, ...

Google is tracking your online behavior in the name of advertising, reintroducing a data collection process that ingests all of your online signals (from IP address to complex browser information) and ...

Mozilla, the nonprofit that develops the Firefox web browser, has been hit with a complaint by European Union privacy rights group noyb, which accuses it of violating the bloc’s General Data ...