Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Let’s explore what is a marketing intermediary and how to use them in your ...

Customer service is the greatest and easiest tool for building your business. Don’t just aim to make a sale — try to earn a repeat customer. Whatever you’re selling, remember that you’re in the people ...

Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its ...

Nine in 10 marketers say that visual content is either quite important or absolutely necessary for their 2019 marketing strategies, a Venngage Marketing Survey found. Why? Because consumer demand for ...