Much research has shown that the stylistic properties of visual images can serve as an important source of persuasion. However, the existing literature seldom incorporates characteristics of consumers ...

Our self-concept is the image we have of our bodies, capabilities, impressions, etc. (Bailey, 2003). It includes: The material self. Our body, possessions, and other things in our lives. The ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. Understanding the self can feel like unraveling a ...

When Arthur Tres put on the virtual reality headset, he became another person. The device was connected to a woman across the room, who inhabited his body in the swap. Their movements were ...

The modern business world we live in is typically characterized by endless opportunities and fierce competition. To enjoy professional and personal success, one must possess an essential quality: self ...