Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

Overview: Gen Z prefers fintech apps and digital wallets over traditional banks for daily money management.Early investing and easy access can increase opportun ...

Landing pages have been replaced by in-app storefronts that turn moments of inspiration into instant purchases. In 2024, more than 53% of Gen Z ordered directly through social media, and 58% of all US ...

You ask if the coffee shop has the new seasonal drink yet, and the young barista, a Generation Z (Gen Z) member, looks back at you with a blank, expressionless face before pointing to the menu board ...