Chris Messina, who suggested in 2007 that Twitter start using hashtags to group tweets, has said goodbye to the platform.

We have been using Twitter, now X, for expressing ourselves for a couple of years now and ever since then we have been complimenting our thoughts with hashtags. It has now become a habit. But soon you ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...