If you grew up in the ’80s and ’90s, you probably rocked bellbottoms and/or flowy floral dresses—styles that had very much been on-trend and worn by your mom 20 to 30 years prior. Well, what’s old is ...

Zoe Holland is a 19-year-old sophomore at the University of Southern California, where she is surrounded by possibly unintentional VSCO girls (pronounced “visco”). With her jet-black hair, blunt ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a cleaner, ...

What makes a fashion trend? Is it designers, dreaming up ideas for their next collection, or textile manufacturers, who exhibit their raw materials to brands long before they resemble anything like ...

Momentum investing revolves around the idea of following a stock's recent trend in either direction. In "long context," investors will be essentially be "buying high, but hoping to sell even higher." ...