Zoe Holland is a 19-year-old sophomore at the University of Southern California, where she is surrounded by possibly unintentional VSCO girls (pronounced “visco”). With her jet-black hair, blunt ...

If you grew up in the ’80s and ’90s, you probably rocked bellbottoms and/or flowy floral dresses—styles that had very much been on-trend and worn by your mom 20 to 30 years prior. Well, what’s old is ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

You can't get on Twitter without scrolling past some form of the famed VSCO girl starter pack. So what's the secret to their Cali-chic style? It's all in the brands. Gen Zers are stocking their ...

What makes a fashion trend? Is it designers, dreaming up ideas for their next collection, or textile manufacturers, who exhibit their raw materials to brands long before they resemble anything like ...

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a cleaner, ...

VSCO Cam has been a popular choice for smartphone photo edits on iOS, and more recently Android, for quite some time. When the outfit sought to update its app for the latest version of Apple's mobile ...

After a limited launch last month in Ireland, Australia, and New Zealand, the VSCO Capture app is now live in the App Store worldwide, offering yet another option for iPhone users looking to go beyond ...

Momentum investing revolves around the idea of following a stock's recent trend in either direction. In "long context," investors will be essentially be "buying high, but hoping to sell even higher." ...