Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating you ...

With its distinctive crisp notes, Asahi Super Dry’s beer has been serving as inspiration in a series of campaigns and creative projects centered on individuality and uniqueness. Its recent event ...