Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...
Forbes

A/B Testing: A Powerful Tool For Optimizing Your Google Ads

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...
Searchenginejournal.com

A/B & Multivariate Testing for SEO: How to Do It the Right Way

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...
Search Engine Land

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...