Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Shoppers still spend about 90 percent of their dollars in regular stores even as their dominance is shrinking year by year. New technology may help save the regular stores from the fierce competition ...

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...