GREEN BAY, Wis. (WFRV) – Gas prices in Wisconsin are holding steady at their lowest levels in years as holiday travel ramps ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

Rain changes to snow by early Wednesday morning and very strong winds making for a messy setup on the busiest travel days of ...

The weather so far this week has been tame for November, but that is about to change. Snow showers are in the forecast for ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

Wisconsin Historical Society experts identified 16 dugout canoes in Lake Mendota, including the oldest recorded canoe from ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

Wisconsin weather forecasts for the week of Thanksgiving are showing strong chances of rain ‒ and potential for snow ‒ during times when people may be traveling to see family and friends.

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...