Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

The company has 20 years of experience helping clients across industries transform their digital presence from something ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Dave's Hot Chicken appoints Brandon Rhoten as Chief Marketing Officer to oversee brand marketing and accelerate growth ...