When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Recent headlines on a lawsuit against American Airlines for loyalty account closures give us a good excuse to examine this issue. A loyalty program or rewards program, two different names for the same ...

Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Singapore. Key aspects of this trend include. Immediate Financial Benefits: Cashback ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...