Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

After fine-tuning a few features, Bing rolls out its Facebook social search integration, allowing profile info and updates from your Facebook friends to appear in your Bing searches. Lance Whitney is ...

Microsoft's Bing search engine has been making some impressive strides in the last few months, having introduced its AI-bolstered search algorithm back in February. Not only has Bing AI been a boon to ...

Backstory: Johnson has worked for several search startups, including SideStep, Kosmix and Powerset, which was purchased by Microsoft (NSDQ: MSFT) last June for more than $100 million. He’s now working ...

Last week the Bing blog announced the launch of the ‘Bing it on’ campaign. The campaign focuses on a competition where search results are displayed side by side for users to choose which results are ...

Brin is reportedly leading a group of Google engineers assembled to dissect Bing's algorithms, according to a report in The New York Post. The co-founder usually does not get directly involved in such ...

Microsoft is definitely relishing its Bing moment, communicating gains in market share every chance it gets to build a story of steady progression against both Google and Yahoo. Today, Microsoft ...

Bing users in search of their next Netflix binge may now have an easier time finding the perfect show. Microsoft announced a few updates to its search engine through a blog post, with one of them ...

When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and ...

Those who want a little less Google on their iPhones will soon be able to put a lot more Bing on their handsets. Microsoft is prepping a Bing iPhone app for immediate release via Apple’s App Store to ...

Three new Bing apps landed on Windows Phone Tuesday: Bing Food & Drink, Bing Health & Fitness, and Bing Travel. All three apps are available to download in the Windows Phone store now. Like its name ...