When it comes to breakfast cereal, peanut butter isn’t nearly as well represented as, say, chocolate or fruit in the cereal aisle. And that’s a shame because, a. Peanut butter is a much more ...

Remember pouring yourself a giant bowl of your favorite cereal on Saturday morning, planting yourself in front of cartoons, ...

Editor's note: Swift Judgments is an occasional product-review column by business reporter Tammy Swift. I’m trying to imagine the meeting that took place before the good people at ...

Since its debut in 1994, Reese's Puffs has never strayed far from its inspiration, the milk chocolate Reese’s cup. In past ...

Cinnamon Toast Crunch is about to show up in a place no one really expected it: the protein aisle. The brand’s no stranger to surprises—it’s launched bacon-flavored cereal, pizza-flavored cereal, and ...

Reese’s Puffs is introducing a richer, dark chocolate version of its classic peanut butter cereal, featuring a new “After Dark” neon-themed box and hitting stores nationwide this month.