Building upon its existing loyalty status match program, Royal Caribbean Group is launching Points Choice, a ...

Here's What Cruisers Are Getting Instead That may sound like a technical tweak, but for longtime cruisers, it’s significant.

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Recent headlines on a lawsuit against American Airlines for loyalty account closures give us a good excuse to examine this issue. A loyalty program or rewards program, two different names for the same ...

Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Singapore. Key aspects of this trend include. Immediate Financial Benefits: Cashback ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...