Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

There are many templates available for business plans and you can choose the format that is best for you and your business.

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

With less than 100 days to kickoff of Virginia Tech Football's 2022 season, the Virginia Tech athletic department has announced promotional plans, theme days and Effect Game dates for the Hokies' ...