GRAND FORKS – Grand Forks has been “A Place of Excellence” for about 20 years, but nobody at City Hall seems to know where the slogan came from. Community Relations Officer Pete Haga couldn’t find ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...

When Gisele Littrell, 43, moved to Erie in November 1991, she was baffled to hear longtime area residents calling it “Dreary Erie” and “Mistake by the lake.” “That’s all we heard, and it grated on us, ...

This year has been a terrible one for a lot of things, including presidential campaign slogans. Jay Townsend, a Republican political consultant who has worked on four presidential campaigns, says, "At ...

SUMMERVILLE, S.C. (WCBD) – The Town of Summerville is launching a grant-funded tree planting campaign, and they need your help deciding on a slogan. Town leaders say the goal of the campaign is to ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH ...

KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the brand ...