A well-crafted strategy outlines where an organisation wants to go, but alignment ensures that everyone moves in that ...

Imagine walking into a meeting room, confident that every discussion, every point raised, and every decision made is seamlessly aligned with your boss’s vision. How is that possible, you ask? Welcome ...

In my role as the lead of my company's data and analytics team, I've found that the balanced scorecard (BSC) has been an essential tool for providing clear, strategic alignment. While companies often ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

Social media is an obvious front door to your brand in today’s digital-first environment. Despite its visibility, the real value of social media comes alive only when it is seamlessly woven into the ...

Jacksonville, Fla.-based Baptist Health’s ASC strategy is built around quality and safety — something hardwired into daily operations — according to Mandy Gerlach, COO of Baptist Outpatient Services.

Historically, IT departments have been viewed as a support function for organizations—teams that keep the lights on and the systems running. But there’s been a major shift over the last decade: IT ...