Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Agencies have a “can’t live with it, can’t live without it” relationship with Facebook. The world’s second-largest ad platform, which reaches roughly 2.4 billion people, is a must-buy for brands. But ...

The evolution of what posts get top billing on users’ news feeds, and what gets obscured Facebook’s news feed algorithm has been blamed for fanning sectarian hatred, steering users toward extremism ...

Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over: Trump ...

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the ...

Facebook CEO Mark Zuckerberg at a Facebook developer conference. (Facebook Photo) Facebook CEO Mark Zuckerberg told employees recently that the company’s long-term goal is to “bring the metaverse to ...

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social ...