The Cup is becoming more popular in its third iteration. The league announced that viewership on Amazon Prime, NBC/Peacock and ESPN broadcasts of this year’s group-play games was up 90 percent from last year. Amazon was primarily the home for primetime NBA Cup action, and it did a great job engaging fans.

OKC Thunder guard Shai Gilgeous-Alexander will play in his team's NBA Cup quarterfinals home game against the Phoenix Suns at 6:30 p.m. Wednesday.

Oklahoma City advances unbeaten into the Emirates NBA Cup quarterfinals as fans tune in for the tournament’s evolving format and rising stakes.

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