Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

Nike’s sweeping C-suite overhaul under its “Win Now” plan signals a bold reset. So, is the stock a buy, sell, or hold?

WTA secures a long-term Mercedes-Benz partnership worth up to $500 million, boosting women’s tennis and accelerating the push ...

Three of the most celebrated women in film, music, and sports will co-chair the event with Anna Wintour. Plus, what’s up with ...

Columbia native and Las Vegas Aces player A’Ja Wilson named TIME’s Athlete of the Year for 2025. The Gamecocks basketball ...

Caitlin Clark has become a phenomenon in women's basketball, not just for her court skills, but for her offcourt market value ...

In 2025, A'ja Wilson did more than cement her place among basketball's elite. She emerged as a potent cultural force whose ...

In conversation with Campaign Middle East, marketers and professional athletes share a winning formula for how brands can ...

Australian golfer Min Woo Lee tilts his head back, an orange tee gritted between his teeth, with neon speed-dealer sunglasses ...