Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...

Caitlin Clark understands the gravity of the WNBA’s current collective bargaining negotiations, calling it the biggest moment ...

Wale and Nike launch the GT Future “Ice” campaign honoring DMV basketball culture with a new ad, exclusive Foot Locker release, and community events.

We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.

Nike (NYSE: NKE) is set to release fiscal second-quarter 2026 earnings after market close on Dec. 18. The company is trading ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Dove research shows that 1 in 2 girls quit sports by age 14 due to low body confidence. By taking the spotlight on one of ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

WTA secures a long-term Mercedes-Benz partnership worth up to $500 million, boosting women’s tennis and accelerating the push ...