Sportico on MSN
Nike Is Returning to Its Roots in College Sports
Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...
Sha'Carri Richardson highlighted Nike's \"So Win\" campaign's significant impact on women's sports, noting it brought much-needed investment and respect ...
The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...
A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...
Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...
Campaign Middle East on MSN
The Next Power Play? Women’s Sport.
Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped ...
The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...
Nike’s sweeping C-suite overhaul under its “Win Now” plan signals a bold reset. So, is the stock a buy, sell, or hold?
As part of the changes, Chief Supply Chain Officer Venky Alagirisamy will become chief operating officer, and Nike’s four ...
The Associated Press on MSN
Girls flag football is finally catching on. Florida high schools were 20 years early
Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars from benefactors like Nike and the NFL. But for Florida, it’s ...
WTA secures a long-term Mercedes-Benz partnership worth up to $500 million, boosting women’s tennis and accelerating the push ...
Three of the most celebrated women in film, music, and sports will co-chair the event with Anna Wintour. Plus, what’s up with ...
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