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Sports marketing: The culture of play

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.
When Nike introduced the Shield logo in 1998, it wasn't just a new mark. It was golf finally getting its own Nike identity.
Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She ...