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Sports marketing: The culture of play

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.
When Nike introduced the Shield logo in 1998, it wasn't just a new mark. It was golf finally getting its own Nike identity.
Oklahoma City Thunder forward Chet Holmgren debuted his logo on the Nike KD18 basketball shoe, and fans are comparing it to the Gatorade logo.
Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She ...