Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...

The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.

WTA secures a long-term Mercedes-Benz partnership worth up to $500 million, boosting women’s tennis and accelerating the push ...

WNBA star A'ja Wilson is TIME Magazine's 2025 Athlete of the Year proving that her influence goes beyond the basketball court.

Columbia native and Las Vegas Aces player A’Ja Wilson named TIME’s Athlete of the Year for 2025. The Gamecocks basketball ...

The comeback queen on re-signing with the NWSL champions, the ACL injury that changed her perspective, and why she refuses to ...

Beauty brand Dove is back at football's biggest night for the third year in a row, continuing its commitment to championing ...