Sportico on MSN
Nike Is Returning to Its Roots in College Sports
Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...
Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...
Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought ...
The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...
A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...
Campaign Middle East on MSN
The Next Power Play? Women’s Sport.
Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped white space’.
Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...
As part of the changes, Chief Supply Chain Officer Venky Alagirisamy will become chief operating officer, and Nike’s four ...
Nike’s sweeping C-suite overhaul under its “Win Now” plan signals a bold reset. So, is the stock a buy, sell, or hold?
Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...
The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...
We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.
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