So, we asked businesses to dedicate 15% of their shelf space to Black-owned brands. With more than 35 corporate partners, we’ve been able to shift almost $14B of revenue to Black-owned …

Our signature award, the Achievement Award is open to Black-owned businesses (50%+ equity) with a minimum annual revenue of $100k and between 2-15 employees (including the founder).

In recognition that Black people in the U.S. comprise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their …

Jul 22, 2025 · In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a …

Use your spending power and commit 15% of your holiday shopping to Black-owned brands.

In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their …

Where to Start Black-owned businesses are something of an obsession here at the Fifteen Percent Pledge. We know you're here because you want to discover more Black-owned …

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In June 2020, Aurora founded the Fifteen Percent Pledge, a non-profit advocacy organization that is closing the racial wealth gap by partnering with retailers to diversify their shelves and …

In recognition that Black people in the U.S. compromise nearly 15% of the population, the Fifteen Percent Pledge calls on major retailers and corporations to commit a minimum of 15% of their …