A custom dimension or metric in Google Analytics enables you to analyze and advertise using the custom data you've gathered from your website or app. A custom dimension or metric goes …

Create event-scoped custom dimensions to report on custom event parameter, which measure details about user actions captured through an event. Whether you're identifying clicked links …

Create user-scoped custom dimensions to report on custom user properties. When you add a custom user property to your website or app code, the user-scoped custom dimension unlocks …

Create item-scoped custom dimensions if you have an ecommerce website or mobile app so you can analyze the additional information you collect in the items array within an ecommerce …

Analytics dimensions and metrics This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these …

This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create …

Custom dimensions and metrics To access the different values assigned to an event parameter in your reports, you should create a custom dimension or metric. A custom dimension or metric …

Add attributes for your vertical Each of the following sections includes the required and optional attributes for each vertical, along with examples of the custom dimensions you need to create …

About custom dimensions Custom dimensions add extra information to your campaigns, ad groups, product groups, keywords, or ads. Each custom dimension defines a new table of …

About custom dimensions Custom dimensions add extra information to your campaigns, ad groups, product groups, keywords or ads. Each custom dimension defines a new table of data …