Dec 28, 2022 · Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to pay a …

Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to pay a...

Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the "willingness of consumers to pay a premium" (WTPP) …

Dec 28, 2022 · This research builds on current theory involving hope theory and message framing, presents avenues for future research and discusses managerial implications of message framing …

Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green …

Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pa

The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels Authors: Su, Qianqian; Li, Fangxuan (Sam)

Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to pay a premium” (W...

For more than three decades, investigators have worked to generate an evidence base that can guide the strategic use of gain- and loss-framed information to promote healthy behavior.

Jan 2, 2015 · An experiment was employed to determine the effect of gain versus loss message framing, point of reference (i.e., self vs. environment), and product involvement on the effectiveness of green …